Preview of Trek's tasty new line-up

Loop frame love in Madison- Her name is Cocoa.  I met her at a the Trek World 2012 convention in Madison, but she hails from Waterloo. Don’t let her small town background and inexpensive tastes fool you, Cocoa is just as chic as Chanel. Dressed in black and accessorized with just enough gold not to be gauche, Cocoa is cosmopolitan enough to fit in on the streets of Copenhagen, but sturdy enough to bring home the produce from the farmer’s market on the square.

All right, forgive me, but although I was surrounded by some of the most cutting edge carbon fiber and titanium racing bikes on the planet at Trek World 2012, I was smitten by an inexpensive European-style commuter bicycle named Cocoa. The Cocoa model comes equipped with a three-speed Shimano internally geared hub, a full chain case, fenders and a skirt guard. I guess I’m a sucker for anything that takes me back to Amsterdam and Copenhagen.

This must be what heaven looks like.

After I tore myself away from Cocoa, I drifted around the floor filled with bikes at the convention center at Monona Terrace in Madison.  Trek World is the bicycle manufacturer’s annual dealer convention.  More than 1,000 dealers and distributors from around the world come to Madison each year to see the next year’s product line and network with other retailers. The convention is not open to the public, but since Trek is one of the Bike Fed’s best friends, we were allowed a sneak peek behind the emerald curtain.

The Sawyer 29er makes me want to play hooky.

The next bike to catch my eye was the Gary Fisher designed Sawyer, a modern 29er mountain bike styled after the old balloon tire bikes Gary and friends modified to race their way into cycling history as they let it all hang out down the Repack. Other than the classic good looks, one thoughtful feature of the Sawyer stood out when I looked it over.  The bike comes with a split drop out in the rear, which allows you to separate the chainstay from where the wheel attaches so you can run a carbon belt drive system if you want to ditch the chain. I also liked the slick way they routed the cables between the twin top tubes.

While I love the history, look and simplicity of steel hardtail mountain bikes, I can’t deny the performance and comfort advantages of a lighter-than-air, carbon, dual suspension ride. The 29er Superfly is handbuilt in Waterloo, Wisconsin and the bike just screams go fast. Where is the drool bucket?  I need to empty my cup.

29er Superfly 100 Pro

Next stop Luxembourg for a look at the ‘Schleck Edition” Trek Madone 6 series SSL P1. The bikes come in both “Andy” and “Frank” editions. These bikes are as high zoot as a formula one race car and they look just about as fast. The perennial crowd favorites at the Tour, I’m betting that the gorgeously fast Andy and Frank Madones will be all over the tarmac next season.

About the only way most of us will ever be able to ride with Frank (top) and Andy.

I could go on forever if I talked about every bike I liked, but all good things must come to an end, so I will finish up with Lara and Zara, a father couldn’t ask for two more perfect to bicycles to escort his daughters safely to school. Bikes like these help kids learn to be independent and get where they need to go on their own. Your kids may not notice they are learning the rules of the road and personal responsibility when they ride, but they will love all the nice girly details, from the “I love my bike” on the practical  fender stays to the cute names painted on the chainguards.

Lara (bottom) and Zara, freedom and responsibility in the form of two wheels

The only problem I have with my experience at Trek World is that I left with a nagging desire to go out and buy a bunch of new bikes I don’t really need.  It is so much fun looking at and riding different bikes, I almost wish there was a lease program so you could keep them for a year and get the new models when they come out.

About Dave Schlabowske, Deputy Director

Dave was the first full-time staff member hired to open the Bike Fed's Milwaukee office 15 years ago. A former professional photographer and life-long Milwaukee resident, Dave likes wool, long rides, sour beer, and a good polar vortex once in a while.

6 thoughts on “Preview of Trek's tasty new line-up

  1. Glad to see that my Bike Fed dues are helping the Bike Fed advertise Trek’s new line up.

    Yes, I’m being sarcastic. Maybe there’s a more helpful way to say it, but I really don’t see how promoting a single brand – or any brand, really – is appropriate for a non-profit organization.

    • Charley,

      The Bicycle Federation of Wisconsin works to promote cycling of all kinds in our state, and that includes local industries, from the little guys sewing bike cool caps out of their home to the big companies building bikes for the masses. You can expect to see more reviews and promotions of products from our State’s bicycle industry as well. We will also report on (and promote) the great trails (both paved and singletrack) across the state as well as cities and grassroots organizations working to make their communities more bicycle friendly. We work as advocates at the state and local level, getting important legislation passed like the Trans 75 complete streets law that affects every community in the state and we help local advocates with little things like getting bicycle friendly baggage policies passed on the Lamers Bus lines. We at the Bike Fed want to help polish and show off the multi-faceted diamond of great cycling that is Wisconsin.

      • I know what the Bike Fed does (and doesn’t). I have been a member for years and years and years. And I see no problem with highlighting the bike industry in Wisconsin, and I have no problem with Trek – I rode one of their B-Cycles the other day and it was pleasant. But this blog comes off as an ad for Trek. I know that Trek gives the Bike Fed lots of money every year, and so this looks like pay-for-play, whether or not that is the intention.

        (As for the Bike Fed getting complete streets passed – from my view, it seems that the Bike Fed tags onto stuff after a lot of other people have done the hard work, then takes the credit. But I guess that is a discussion for another time.)

        • Charley,

          Thanks for being a long-time member! You are correct in that we do work closely with a very large community, both our members and non-members on a super wide range of cycling related issues across the state. In many situations the locals do the majority of the work on the ground. In the case of Complete Streets, I can say definitively that would not have happened without the direct work of the Bike Fed. We have a few other things on our legislative agenda for this year, so you can expect more great things to come.

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